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 Canaccord Genuity Corp.

Six Ways an Investment Company Can Help Your Business Grow

Delwin Graham & Eric Brown - Aug 17, 2020
Sourcing the funds for a new business can be challenging. Fortunately, there are several ways to fund a business, and one of them is through an investment company.

No matter how small or big a business is, the success of it can’t rely on ideas alone. Of course, money plays a crucial role in every market. The faster you can get hold of enough cash, the quicker you can kick-start your brand.

However, that’s easier said than done. Sourcing the funds for a new business can be challenging. Fortunately, there are several ways to fund a business, and one of them is through an investment company.

But some people are wary of accepting capital from other sources. They may believe that it makes the brand no longer theirs if other parties are involved in the setup. While this is true to a small extent, you will always have the supreme power. Plus, welcoming investors to your business offers plenty of ways to grow your business. Want to hear some of them? Keep reading.

1.  Capital

Many start-up companies need various sources of income to get them going, and that’s exactly what an investment company can offer. Whatever sum of money you need to help kick-start your brand, you can usually source it from investors.

Capital is the most obvious way investors can help you get your company off the ground and running. Investors are there to help you transform your business ideas into reality by offering a sum of cash.

2.  Mentorship

When starting a business with investors, remember that they don’t want to lose their money. That means they’ll guide and mentor you in boosting profits, so they don’t lose their investment.

This is great for you as an entrepreneur or business owner. Having mentors who are knowledgeable and willing to share their ideas can make your business a success. If you can’t afford a private mentor, you can attend business seminars and still receive a lot of value.

3.  Networking

Beyond money, investors help you meet other intelligent and knowledgeable people who can also help you grow your brand, as well as mentor and teach you. Every investment company has a network web of people who can assist you in one way or another.

The truth is, not every investor you pitch your ideas to will be interested in investing in your business. It happens due to several reasons, but you shouldn’t take it personally. Your business ideas just aren’t for them.

However, that doesn’t mean they won’t introduce you to other people interested in your company. Don’t be afraid or shy of pitching your business ideas to investors. After all, you don’t know who they’ll introduce you to.

4.  Recruitment

Some of the best brands aren’t just the ones with great ideas and high wealth. They’re the ones with a strong, dedicated, and cohesive team.

Recruiting an excellent workforce is another way investors can benefit your business. An investment company can refer you to individuals with expertise in growing start-ups. They may have even worked with or hired these people before and recognize the positive effects they have on a business.

Whether you need teams in marketing, finance, sales, or development, many investment companies know where to source the right people. As they have a stake in your business, you’ll find that they’re more than happy to share them with you.

5.  Business Strategies

As mentioned, no investor wants to lose their assets. Investors were once entrepreneurs just like you. That means they have plenty of experience making mistakes and learning the tricks of the trade.

Investment companies will make sure you avoid these mistakes and can guide you on the right path with new business strategies. They’ll offer you strategized ways of improving your business plans.

Investors can offer invaluable advice that they’ve collected over their years in business. That’s no matter what stage of the company you are in. Investors have exhaustive experience building, growing, and selling businesses with skill.

6.  Diverse Skills

Likewise, many investors have plenty of knowledge and expertise across various industries and fields, offering a diverse range of skills. This has many advantages in terms of reach, influence, and access. These diverse skills and portfolios are also important for raising funds later on.

Ready to Choose an Investment Company?

Any business can and will thrive on the six benefits listed above. Don’t be scared of welcoming an investment company into your brand. It’s a win-win situation, after all.

Who you choose as an investor is, of course, crucial to the success of your business. Your selection will make or break you. A strong investment company will bring you all the above benefits to your brand.

When selecting an investment company, prepare a lot of questions, engage in investor meetings, and learn how to read people. This is so you have the best shot at choosing an investment company that’s right for you and your business.

Don’t just settle for capital. Make sure you check what else an investor can add to your brand. Experts with a fresh perspective and a ton of knowledge can add plenty of value.

Just because you’re organizing outside help, it doesn’t mean that investors are going to take over your business. Instead, they can lend their expertise and experience to help you grow your brand.

If you’re looking for an investment company who will do all of the above and more, here at Graham Wealth Partners, we’re here to help. Learn about our difference and our commitments here.